Top Free SEO Tools * Best List 2020
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
List with Best SEO Tools
Marketing and SEO
adwords.google.com/keywordplanner
Keyword Research
The tool to replace Google’s popular keyword tool has been derided by some, but still offers data not available anywhere else.
Google Analytics
google.com/analytics/
Analytics
The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
Google Analytics API
support.google.com/analytics/answer/1008004?hl=en&ref_topic=1008008
API, Analytics
The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.
Google Map Maker
google.com/mapmaker
Local
Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.
Google PageSpeed Insights
developers.google.com/speed/pagespeed/insights
Speed
Tools, data, and insights to improve your page speed. Page speed is correlated with beer rankings and user engagement, so this maers.
Google Public Data
google.com/publicdata/directory
Content
Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
Google SERP Snippet Optimization Tool
seomofo.com/snippet‑optimizer.html
Technical SEO, CRO
That SEO Mofo! Use this tool to see how your snippet may appear in Google’s search results. Add structured data, review stars, and more.
Google Structured Data Testing Tool
google.com/webmasters/tools/richsnippets
Structured Data, Technical SEO
If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.
Google Trends
google.com/trends/
Keyword Research
See what’s trending in Google search results and view keyword search popularity over time. A must for trends.
Google Webmaster
google.com/webmasters/
Tools Suite, Diagnostic
The interface recently received an overhaul, and Google Webmaster remains a must‑have resource of diagnostic and health tools for site owners.
Bing Webmaster Tools
bing.com/toolbox/webmaster
Tools Suite, Diagnostic
Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.
Domain Hunter Plus
domainhunterplus.com/
Link Building
This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.
Easel.ly
easel.ly/
Infographics
Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional‑looking graphic.
Email Format
email‑format.com/
Email, Productivity
Email Format helps you find the proper structure for thousands of companies and organizations across the web.
FindPeopleonPlus
findpeopleonplus.com/
Social
The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.
Frobee Robots.txt Checker
frobee.com/robots‑txt‑check
Robots.txt, Technical SEO
Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.
GetListed
getlisted.org/
Local, Moz
This awesome local SEO tool scores your local SEO visibility and gives you actionable next steps to raise your score.
Pingdom
tools.pingdom.com/fpt/
Speed
Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.
Piwik
piwik.org/
Analytics
Piwik is a lightweight web analytics solution, and a great alternative to Google Analytics.
SEOQuake
seoquake.com/
Toolbar, Tools Suite, Technical SEO
More raw data than any other SEO toolbar out there.
Wayback Machine
archive.org/web/web.php
Competitive Intelligence
Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.
WebPagetest
webpagetest.org/
Speed
Quick and easy website speed tool. Offers suggestions for improving performance.
Wordstream Free Keyword Tools
wordstream.com/free‑keyword‑tools
Keyword Research, Tools Suite
In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.
XML‑Sitemaps.com
xml‑sitemaps.com/
Sitemaps
XML‑Sitemaps offers probably the easiest sitemap creation solution anywhere. Great for smaller sites when you need a sitemap in minutes.
Ahrefs
ahrefs.com/
Link Research, Link Building
One of the more popular link research tools, Ahrefs offers a large index and nice anchor text distribution charts. Mostly a paid tool, but they offer some free data.
Top Free SEO Tools List