Recently, Google has been quite forthcoming with the fact that they are assigning importance and a measure of value to web sites which maintain some level of brand recognition with users. As it is extremely unlikely that brand value could be optimized on-page, this too is considered within the "off-site" optimization process.
The popularity of a web site, how often it is clicked among other results, social signals, how many references or web links point to it, as well as other user behaviors can determine a web sites brand value. This is the newest and most recent significant algorithm change search engines are using in addition to their process of web site evaluation. Search engines are still working on this latest metric which will continue for some time into the future.
Link building is probably one of the most talked about (and debated about) SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to.
- Organic Links - These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
- Whitehat - This basically stands for good, quality link building (the kind you should strive for).
- Blackhat - This stands for spammy, low-quality link building (the kind you should avoid).
Most websites will have a hard time generating enough organic links to raise their rankings in search engines that is why link building is such a popular service. But you can get started on building quality links by doing some of the following activities.
Create local search profiles (if applicable) and social media profiles. While the links do not always count towards search rankings, they can attract clicks which will generate more incoming traffic to your website.
Create link worthy content. Infographics are a great example – you create a beautiful image representing important information and allow others to use the infographic on their own website in exchange for linking back to yours as credit.
Free SEO Tools:
- Free SEO Tools here to your Help. Many SEO Tools here: tools.seochat.com
- SEOquake - Free SEO Tools, very powerful, for your Browser: seoquake.com
- SERP Checker - whatsmyserp.com/serpcheck.php
This SERP checker is a free keyword rank checker that allows you to quickly check, track, and graph the top 300 SERP results or search engine ranking for multiple domains and keywords.
Link Building Tips
Link only to sites that are authoritative as otherwise Google will bring down PR. Linking to sites with poor content or sites that are spam, just to raise rankings will result in Google’s Penguin update hitting your site and reducing its ranking.
Educational and Government Websites
Build links with educational and government sites, because they are trusted and reliable. When you link to them, your site’s PR is raised as the value of such links is high. The information posted in these sites is authentic so when you put one post that links to them, your site’s value increases.
Internal Link Building Strategy
Look into links within your sites pages. Are they all working properly? Is it easy to connect from one page to the other thorough these links? Sites with links that make traversing easy are preferred by search engines and are quickly indexed by them.
Natural Link Building
Reach out to those owners who will want to link with your site. There are many ways in which you can do this. When you establish links with sites that get quality traffic , your site’s PR will increase because Google considers such link establishment as one of high value.
Use High Quality Images
Instead of just linking text, link images in your site to reliable sources. Place high quality images and link to sources which will of use to the visitors. This will once again add value to your site and increase its PR.
Social Media Websites
Open a page in social media sites and post information regularly in them with links to your site. It’s a great way to attract traffic to your site and will increase PR. Social media sites have a viral effect so visitors will easily share your page which will drive more people to your site.
Links from Different Websites
Link to sites that are diverse, instead of placing all your links to just one or two sites. When you link to different sites that are authorities but which are related to the content in your site, the value of your site increases. Free Backlinks High PR.
Build Contextual Links
Build contextual links and put them into the site’s content because they appear natural. Google values such links and your site’s PR increases as a result. Link to your site from forums are a very good way to user traffic to your site, through such links do not increase PR.
Get your site listed in business listings because it gives a strong signal to Google that your site is having valuable links. You can also submit your blog to blog aggregation sites with links to site’s content which increases page ranks.
Search Engine Optimization * Off-Site